New offers inspired by the success of international shopping splendor such as Black Friday, Single's Day and the last Amazon Prime, Takealot Group launches its own annual event in South Africa under the title The Ultimate Checkout Sale.
In a related context, Ultimate Checkout deals are based on behavior analysis and trends for more than 1.7 million shoppers at Takealot (General Online Retail) and Superbalist (Fashion & Home Appliances). The online event will focus on the highest-ranking, most-searched, and most secure product in both locations.
Ultimate Checkout will start at 00:01 on July 24 and it will work as follows:
July 24 - Day 1: Offers on top-rated products
July 25 - Day 2: Deals on Most Searched Products + Top Rated Products
July 26 - Day 3: Offers on most of the Wishlist + most searched-for products + top rated products
"The annual growth of Black Friday is an excellent indication of appetite for big shopping events in SA," says Kim Reid, CEO, Takealot Group. Dedicated plus great deals. What makes The Ultimate Checkout different is that it's based on shoppers' behavior and we hope to establish this as an annual event. "
According to the group, Takealot's top rated products include Xiaomi Mi TV Box, Essence Make-up Mystery Box, Fitbit Flex 2, Dometic Fridge / Freezer Bundle and Russell Hobbs Pressure Cooker; while top rated products in Superbalist include Hugo Boss Fragrance, Levi's 501 Original Jeans, Sixth Floor Vintage Rug, Superbalist Wide Leg Dungarees, and Asics Curreo II Sneakers.
The most searched products on Takealot are DSTV Explora, Philips Wet / Dry Shaver, Huggies Gold, Montego Dog Food, Issey Miyake Pleats Please EDT, Superbalist It's Nike Air Force, Fossil Watches, Vans Old Skool, Sixth Floor Iron Round Mirror, G-T-shirt Star Row, Adidas Stan Smith,
For the items on the wishlist comes Seagate Portable Drive 1TB, Alva Gas Heater, Marvel's Spider Man (PS4), Alchemist and Nerf N-Strike Mega Doublebreach, on Takelot, while Cotton on Mini Dress and Missguided Square Neck Dress and Calvin Klein CK Truth Fragrance and Fujifilm Instax Mini are the most popular Superbalist.